Who’s the customer, what’s the problem, how do we solve it? This is the line of thinking that brought Omri Stern to build a company addressing a major problem in the “dusty” space of commercial real estate insurance management.

I first met Omri in 2019, when I attended a founder’s panel at a WeWork Labs event. He discussed the many challenges of launching a company. In tech specifically, many founders run the risk of failure by building products that fail to address a users’ true needs. In this week’s episode, we’ll talk about Omri’s problem-centric approach, how he employed this method in building Jones, and the importance of shifting from a “product and technology first” mentality to “business and problem first.

If you’re interested in learning more about how Jones might be a solution for your property management needs, check out getjones.com for more info today!