Building a Band Brand ft. Mt. Joy

If you’re like me, or, I think I can safely say any other person in the working world, you’ve day dreamed about quitting your job to move to a new city or pursue an ambitious dream.

Sam Cooper was brave enough to do just that when he quit his job as a lawyer, moved from Philadelphia to LA, and pursued a new career entirely. The result was a band called Mt. Joy, and a hit single that received over a million downloads within its first month of release.

With what’s been called a “fast and furious 21st-century success story,” Mt. Joy has since exploded in popularity, with a monthly listener count now totaling over 2 million on Spotify.

On this week’s episode, I had the honor of speaking with Sam about his major career transition, what it was like to build a brand for a band, and Sam’s Spotify Wrapped playlist!

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